A happy, healthy
Brand Guide
Who We Are, In Short
Hearty Headlines
Your Primary Care, Our Primary Focus
Your Quality Clinic for Compassionate Care
Delivering Compassionate, Comprehensive Quality Care
Don’t Settle for Mere Surviving. You Deserve Health For Thriving.
Internal Medicine for a Happy, Healthy Life, Inside and Out
Providing Compassionate, Comprehensive Quality Care for the Adults of Austin
All things
Logo
Primary Logo
Our Primary Logo contains our whole name "Thrive Medical." The icon represents the health and happiness we help our clients achieve, and "Medical" is included as a qualifier. The sleek sans serif word mark ties in with our clean in-office experience.
Our Primary Logo is to be used on all official collateral such as advertisements and when the logo is seen without supporting copy. It is the only logo version set in black and white as it is the logo we are to share with other businesses when promoting ourselves.
Logo Icon Thrive Medical Vertical Blue Navy
Logo Icon Thrive Medical Vertical Navy
Logo Icon Thrive Medical Vertical Blue Cream
Logo Icon Thrive Medical Vertical Cream
Logo Icon Thrive Medical Vertical Black
Logo Icon Thrive Medical Vertical White
Logo Icon Thrive Medical Horizontal Blue Navy
Logo Icon Thrive Medical Horizontal Navy
Logo Icon Thrive Medical Horizontal Blue Cream
Logo Icon Thrive Medical Horizontal Cream
Logo Icon Thrive Medical Horizontal Black
Logo Icon Thrive Medical Horizontal White
Secondary Logo
It is to be used on material such as social posts and office brochures on which there is already medical context.
Logo Icon Thrive Horizontal Blue Navy
Logo Icon Thrive Horizontal Navy
Logo Icon Thrive Horizontal Blue Cream
Logo Icon Thrive Horizontal Cream
Logo Icon Thrive Vertical Blue Navy
Logo Icon Thrive Vertical Navy
Logo Icon Thrive Vertical Blue Cream
Logo Icon Thrive Vertical Cream
Tertiary Logo Elements
Our logo may be broken up into it's simplest parts for use as design elements in materials such as social posts and favicons.
Logo Thrive Navy
Logo Thrive Blue
Logo Thrive Cream
Icon Cream Mint
Icon Cream
Icon Blue
Icon Blue Patient Blue
Icon Patient Blue
Icon Navy
our logo
Usage
Safe Space
When displaying the primary and secondary logo versions, maintain ample space around it to avoid crowding or interference from other elements. To achieve this, don’t place anything within the “safe space” equivalent to the height of the "T" in "Thrive."
*Of course, there are exceptions: subtle patterns or textures overlapping at 20% opacity or less are acceptable, as well as instances where the logo becomes part of the design itself.
Please Don't
Use alt brand colors
Distort the logo and elements
Mask images into the logo
Place on backgrounds that make elements hard to read
Use alt fonts
brighten days with
Color
Primary Colors
DEEP NAVY
- Hex #071A23
- RGB 7, 26, 35
- CMYK 80,26,0,86
- Pantone 7463 C
SKY BLUE
- Hex #689AE0
- RGB 104,154,224
- CMYK 54,31,0,12
- Pantone 7451 C
CREAMY WHITE
- Hex #FAF8F1
- RGB 250,248,241
- CMYK 0,1,4,2
- Pantone 20% 7500 C
Secondary Colors
PATIENT BLUE
- Hex #183242
- RGB 24,50,66
- CMYK 64,24,0,74
- Pantone 7694 C
FRESH MINT
- Hex #D9EDC4
- RGB 217,237,196
- CMYK 8,0,17,7
- Pantone 7485 C
Add interest with
Design Elements
People Photos
All photos on the website and other collateral should feature happy, healthy people. The editing style is light and bright, and holding shapes have rounded corners.
Stock client photos have been compiled below.
Nature Photos
Natural photos of Austin are to be used to add depth to designs. Use as layering pieces with rounded corners or as backgrounds. Just make sure to edit them dark enough that overlayed copy is legible.
Photos have been compiled below.
Pattern
The Thrive Pattern consists of the icon repeating. It should be used to add texture to backgrounds such as on letterhead or social media posts.
The PNGs are available for individual download below and the SVGs are in the linked vector folder. The files are constructed to seamlessly repeat.
Pattern Navy Patient Blue BG
Pattern Blue Mint BG
Pattern Navy
Pattern Patient Blue
Pattern Blue
Pattern Mint
Pattern Cream
Wave
The wave element is constructed from the curve of the icon smile. It is to be used as a texture element interacting with photography in key graphics.
The PNGs are available for individual download below and the SVGs are in the linked vector folder.
Wave Navy
Wave Patient Blue
Wave Blue
Wave Mint
Wave Cream
typography
Our Font Families
Headings - Embury Text Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&
Headings - Embury Text Regular Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&
Eyebrow / Subhead - Widescreen Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&
Body - helvetica Neue regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&
How it comes together
Application


