A happy, healthy

Brand Guide

Who We Are, In Short

Hearty Headlines

Your Primary Care, Our Primary Focus

Your Quality Clinic for Compassionate Care

Delivering Compassionate, Comprehensive Quality Care

Don’t Settle for Mere Surviving. You Deserve Health For Thriving.

Internal Medicine for a Happy, Healthy Life, Inside and Out

Providing Compassionate, Comprehensive Quality Care for the Adults of Austin

All things

Logo

Primary Logo

Our Primary Logo contains our whole name "Thrive Medical." The icon represents the health and happiness we help our clients achieve, and "Medical" is included as a qualifier. The sleek sans serif word mark ties in with our clean in-office experience.

Our Primary Logo is to be used on all official collateral such as advertisements and when the logo is seen without supporting copy. It is the only logo version set in black and white as it is the logo we are to share with other businesses when promoting ourselves.

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Logo Icon Thrive Medical Vertical Blue Navy

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Logo Icon Thrive Medical Vertical Navy

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Logo Icon Thrive Medical Vertical Blue Cream

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Logo Icon Thrive Medical Vertical Cream

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Logo Icon Thrive Medical Vertical Black

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Logo Icon Thrive Medical Vertical White

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Logo Icon Thrive Medical Horizontal Blue Navy

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Logo Icon Thrive Medical Horizontal Navy

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Logo Icon Thrive Medical Horizontal Blue Cream

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Logo Icon Thrive Medical Horizontal Cream

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Logo Icon Thrive Medical Horizontal Black

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Logo Icon Thrive Medical Horizontal White

Secondary Logo

Our Secondary Logo omits the "Medical" tag.

It is to be used on material such as social posts and office brochures on which there is already medical context.

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Logo Icon Thrive Horizontal Blue Navy

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Logo Icon Thrive Horizontal Navy

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Logo Icon Thrive Horizontal Blue Cream

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Logo Icon Thrive Horizontal Cream

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Logo Icon Thrive Vertical Blue Navy

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Logo Icon Thrive Vertical Navy

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Logo Icon Thrive Vertical Blue Cream

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Logo Icon Thrive Vertical Cream

Tertiary Logo Elements

Our logo may be broken up into it's simplest parts for use as design elements in materials such as social posts and favicons.

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Logo Thrive Navy

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Logo Thrive Blue

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Logo Thrive Cream

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Icon Cream Mint

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Icon Blue Patient Blue

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Icon Patient Blue

our logo

Usage

Safe Space

When displaying the primary and secondary logo versions, maintain ample space around it to avoid crowding or interference from other elements. To achieve this, don’t place anything within the “safe space” equivalent to the height of the "T" in "Thrive."

*Of course, there are exceptions: subtle patterns or textures overlapping at 20% opacity or less are acceptable, as well as instances where the logo becomes part of the design itself.

Please Don't

To maintain consistency in logo variations across all platforms, avoid the following:

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Use alt brand colors

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Distort the logo and elements

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Mask images into the logo

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Place on backgrounds that make elements hard to read

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Use alt fonts

Add interest with

Design Elements

People Photos

All photos on the website and other collateral should feature happy, healthy people. The editing style is light and bright, and holding shapes have rounded corners.

Stock client photos have been compiled below.

Nature Photos

Natural photos of Austin are to be used to add depth to designs. Use as layering pieces with rounded corners or as backgrounds. Just make sure to edit them dark enough that overlayed copy is legible.

Photos have been compiled below.

Pattern

The Thrive Pattern consists of the icon repeating. It should be used to add texture to backgrounds such as on letterhead or social media posts.

The PNGs are available for individual download below and the SVGs are in the linked vector folder. The files are constructed to seamlessly repeat.

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Pattern Navy Patient Blue BG

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Pattern Blue Mint BG

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Pattern Navy

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Pattern Patient Blue

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Pattern Blue

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Pattern Mint

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Pattern Cream

Wave

The wave element is constructed from the curve of the icon smile. It is to be used as a texture element interacting with photography in key graphics.

The PNGs are available for individual download below and the SVGs are in the linked vector folder.

How it comes together

Application

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